From the selection of the appropriate partner to the implementation of the Brand Partnership.
Brand cooperation is defined as a strategic alliance between two or more brands. The goal of any brand collaboration is to jointly offer unique and specific products or services on the market.
Whether co-branding, affiliate marketing, cross-selling or the classic co-marketing – brand collaborations enable a win-win situation in many ways. This is a smart way to surprise, excite and activate the oversaturated consumer in a new way. You benefit from attention and expand your offering – provided the alliance is coherent.