On- and off-channel marketingfrom channel selection to implementation
Careful selection of the right marketing channels is crucial for you and your company. We distinguish between on- and off-channel marketing.
On-channel marketing is the marketing of your products or services on the platforms you use, such as your own website or social media. Off-channel marketing, on the other hand, is marketing outside of these platforms, such as through print advertising or TV commercials.
An important part of your marketing strategy is to carefully consider the balance between on- and off-channel marketing and find the right balance. A thorough analysis of the market environment and competitors is essential here.