{"id":11998,"date":"2025-04-13T14:43:57","date_gmt":"2025-04-13T12:43:57","guid":{"rendered":"https:\/\/www.ideal-group.de\/how-to-register-an-online-store-with-google\/"},"modified":"2026-07-07T10:01:22","modified_gmt":"2026-07-07T08:01:22","slug":"how-to-register-an-online-store-with-google","status":"publish","type":"post","link":"https:\/\/www.ideal-group.de\/en\/how-to-register-an-online-store-with-google\/","title":{"rendered":"How to register an online store with Google?"},"content":{"rendered":"<div   class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  ><div  class='avia-slideshow av-meimqf79-667c7cf8ce660bf78b8594505b61f982 avia-slideshow-extra_large av_fullscreen avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:true,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0,&quot;slide_height&quot;:&quot;100&quot;,&quot;image_attachment&quot;:&quot;&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 66.770833333333%;'><li style='background-position:center center;' data-img-url='https:\/\/www.ideal-group.de\/wp-content\/uploads\/2025\/04\/bearded-developer-using-laptop-on-blue-with-websi-2024-11-18-12-57-15-utc.jpg' class='avia-slideshow-slide av-meimqf79-667c7cf8ce660bf78b8594505b61f982__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-meimqf79-667c7cf8ce660bf78b8594505b61f982__0 caption_fullwidth caption_bottom'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h1 class='avia-caption-title '  itemprop=\"name\" >How do I register my online store with Google?<\/h1><\/div><\/div><\/div><\/div><\/div><div class='av-section-color-overlay' style='opacity: 0.3; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11998'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-29bs1q-89b62825c6c9586d7da4f3ab50849486 av_one_full  avia-builder-el-1  el_after_av_fullscreen  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-meimjvir-db4084037ca57c930bf0e6f5219b8342 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you run an online store, visibility on Google is crucial to your success. But how do you register your store correctly? What mistakes should you avoid? And how do you ensure that your products are found? In this article, you will learn everything you need to know &#8211; including tips on <strong>keyword research<\/strong>, <strong>content marketing<\/strong>, <strong>Schema.org<\/strong>, <strong>Google Search Console<\/strong> and the topics of <strong>NoIndex<\/strong> and <strong>NoFollow<\/strong>.<\/p>\n<h3><strong>Do you even have to register your online store with Google?<\/strong><\/h3>\n<p>The good news: Google usually finds new websites automatically. Nevertheless, you should <strong>actively enter<\/strong> your store <strong>in the <a href=\"https:\/\/search.google.com\/search-console\" rel=\"noopener\">Google Search Console<\/a><\/strong> in order to:<\/p>\n<ul>\n<li>speed up indexing,<\/li>\n<li>recognize crawling errors,<\/li>\n<li>and important SEO data.<\/li>\n<\/ul>\n<p><strong>Tip:<\/strong> Create a free account in the Google Search Console and add your domain.<\/p>\n<h3><strong> Common errors during registration<\/strong><\/h3>\n<ul>\n<li><strong>No sitemap submitted<\/strong><br \/>\nWithout a sitemap, you make crawling more difficult for Google.<br \/>\n<strong>Solution:<\/strong> Create an XML sitemap (e.g. with Yoast SEO or RankMath) and submit it to the Search Console.<\/li>\n<li><strong>robots.txt blocks important pages<\/strong><br \/>\nCheck whether your robots.txt inadvertently excludes product pages.<\/li>\n<li><strong>NoIndex tags on important pages<\/strong><br \/>\nMany stores inadvertently place <code>noindex<\/code> on product or category pages.<br \/>\n<strong>Solution:<\/strong> Check the source code or use SEO tools.<\/li>\n<li><strong>Duplicate content<\/strong><br \/>\nSame product descriptions as the manufacturer? That can cost you rankings.<br \/>\n<strong>Solution:<\/strong> Create <strong>unique content and set canonical tags correctly.<\/strong><\/li>\n<\/ul>\n<h3><strong>Keyword research<\/strong><\/h3>\n<p>Before you create content, you need the right keywords.<\/p>\n<p><strong>Tools for research:<\/strong><\/p>\n<ul>\n<li>Google Keyword Planner<\/li>\n<li>Ubersuggest<\/li>\n<li>AnswerThePublic<\/li>\n<\/ul>\n<p><strong>Tip:<\/strong><\/p>\n<ul>\n<li>Use <strong>long-tail keywords<\/strong> such as &#8220;buy sneakers in Germany&#8221; instead of just &#8220;sneakers&#8221;.<\/li>\n<li>Analyze competitors and their rankings.<\/li>\n<\/ul>\n<h3><strong>Content marketing for online stores<\/strong><\/h3>\n<p>Google loves <strong>relevant content<\/strong>. In addition to product pages, you should:<\/p>\n<ul>\n<li>Write <strong>blog articles<\/strong> (e.g. &#8220;The best sneaker trends 2025&#8221;).<\/li>\n<li>Include <strong>FAQ areas<\/strong> (also helps for featured snippets).<\/li>\n<li>Optimize <strong>category texts<\/strong> (not only images!).<\/li>\n<\/ul>\n<h3><strong>Schema.org &#8211; Structured data for better rankings<\/strong><\/h3>\n<p><strong>Schema markup<\/strong> helps Google to better understand your content.<br \/>\nImportant for online stores:<\/p>\n<ul>\n<li><strong>Product<\/strong> (price, availability, reviews)<\/li>\n<li><strong>BreadcrumbList<\/strong> (better navigation)<\/li>\n<li><strong>FAQPage<\/strong> (for rich snippets)<\/li>\n<\/ul>\n<p><strong>Tip:<\/strong> Use the <a href=\"https:\/\/validator.schema.org\/\" rel=\"noopener\">Schema Markup Validator<\/a> to check your markup.<\/p>\n<h3><strong>Google Search Console\u00a0<\/strong><\/h3>\n<ul>\n<li><strong>Check indexing status<\/strong>: Which pages are in the index?<\/li>\n<li><strong>Coverage<\/strong>: Fix errors such as &#8220;Page with redirect&#8221; or &#8220;Found &#8211; currently not indexed&#8221;.<\/li>\n<li><strong>Performance reports<\/strong>: Which keywords bring traffic?<\/li>\n<\/ul>\n<h3><strong>NoIndex &amp; NoFollow<\/strong><\/h3>\n<ul>\n<li><strong>NoIndex<\/strong>: For pages that should not appear in the search results (e.g. internal search pages, shopping cart).<\/li>\n<li><strong>NoFollow<\/strong>: For links that should not pass on any SEO value (e.g. affiliate links).<\/li>\n<\/ul>\n<p><strong>Caution:<\/strong> Do not inadvertently place these tags on important product pages! Use them extremely sparingly.<\/p>\n<h3><strong>In short: How to register your online store correctly<\/strong><\/h3>\n<ul>\n<li>Set up the <strong>Google Search Console<\/strong>.<\/li>\n<li>Submit your <strong>sitemap<\/strong>.<\/li>\n<li>Optimize content with <strong>keyword research<\/strong>.<\/li>\n<li>Use <strong>Schema.org<\/strong> for structured data.<\/li>\n<li>Check <strong>indexing &amp; errors<\/strong> regularly.<\/li>\n<li>Avoid <strong>NoIndex\/NoFollow<\/strong> on important pages.<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-av_one_full-a2cef933b0a555f25d1e39b22a8e9dae av_one_full  avia-builder-el-3  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-8d58338e34e7815b8c0aaf34a6dabcb8\">\n#top .av-special-heading.av-av_heading-8d58338e34e7815b8c0aaf34a6dabcb8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-8d58338e34e7815b8c0aaf34a6dabcb8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-8d58338e34e7815b8c0aaf34a6dabcb8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-8d58338e34e7815b8c0aaf34a6dabcb8 av-special-heading-h2  avia-builder-el-4  el_before_av_blog  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Further interesting articles<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active 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itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-04-13T14:43:57+02:00\" >2026-07-24 12:37:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-28 13:06:38<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>IDEAL GROUP &#038; STACKIT Partnership<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-21167 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/www.ideal-group.de\/en\/get-your-store-ready-for-the-2026-holiday-season\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Get Your Store Ready for the 2026 Holiday Season\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Vorbereitung-Weihnachten-2026-IDEAL-GROUP-Fulfillment-300x300.jpg\" class=\"wp-image-21170 avia-img-lazy-loading-not-21170 attachment-medium size-medium wp-post-image\" alt=\"Preparations for Christmas 2026: IDEAL GROUP Fulfillment\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Vorbereitung-Weihnachten-2026-IDEAL-GROUP-Fulfillment-300x300.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Vorbereitung-Weihnachten-2026-IDEAL-GROUP-Fulfillment-1030x1030.jpg 1030w, 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class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Vorbereitung-Weihnachten-2026-IDEAL-GROUP-Fulfillment.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nils Wrede Wrede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-04-13T14:43:57+02:00\" >2026-07-04 14:39:08<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-08-26 13:49:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Get Your Store Ready for the 2026 Holiday Season<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-20015 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/www.ideal-group.de\/en\/universal-commerce-protocol-ai-shopping-is-coming\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Universal Commerce Protocol: AI shopping is coming\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-300x300.jpg\" class=\"wp-image-20020 avia-img-lazy-loading-not-20020 attachment-medium size-medium wp-post-image\" alt=\"Universal Commerce Protocol AI ready shopping - IDEAL GROUP\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-300x300.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-1030x1030.jpg 1030w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-80x80.jpg 80w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-36x36.jpg 36w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Universal Commerce Protocol: AI shopping is coming\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/www.ideal-group.de\/en\/universal-commerce-protocol-ai-shopping-is-coming\/\" title=\"Universal Commerce Protocol: AI shopping is coming\">Universal Commerce Protocol: AI shopping is coming<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-06-05T11:47:35+02:00\" >5. June 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\n\n\n\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nils Wrede Wrede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-04-13T14:43:57+02:00\" >2026-06-05 11:47:35<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-08-26 13:49:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Universal Commerce Protocol: AI shopping is coming<\/span><\/span><\/span><\/article><\/div><\/div><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":12003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[291,197],"class_list":["post-11998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en","tag-marketing-en","tag-onlineshop-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts\/11998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/comments?post=11998"}],"version-history":[{"count":0,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts\/11998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/media\/12003"}],"wp:attachment":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/media?parent=11998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/categories?post=11998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/tags?post=11998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}