{"id":12042,"date":"2025-08-20T12:40:35","date_gmt":"2025-08-20T10:40:35","guid":{"rendered":"https:\/\/www.ideal-group.de\/how-do-you-get-started-with-e-commerce\/"},"modified":"2026-07-07T09:58:41","modified_gmt":"2026-07-07T07:58:41","slug":"how-do-you-get-started-with-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ideal-group.de\/en\/how-do-you-get-started-with-e-commerce\/","title":{"rendered":"How do you get started with e-commerce?"},"content":{"rendered":"<div   class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  ><div  class='avia-slideshow av-meju41uk-253d8bd674f39aca5b8c9135c80aef6c avia-slideshow-extra_large av_fullscreen avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:true,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0,&quot;slide_height&quot;:&quot;100&quot;,&quot;image_attachment&quot;:&quot;&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 66.6796875%;'><li style='background-position:center center;' data-img-url='https:\/\/www.ideal-group.de\/wp-content\/uploads\/2025\/08\/charming-ladies-in-black-and-white-outfits-smile-a-2024-09-23-12-49-42-utc.jpg' class='avia-slideshow-slide av-meju41uk-253d8bd674f39aca5b8c9135c80aef6c__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-meju41uk-253d8bd674f39aca5b8c9135c80aef6c__0 caption_fullwidth caption_bottom'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h1 class='avia-caption-title '  itemprop=\"name\" >How do you get started with e-commerce?<\/h1><div class='avia-caption-content '  itemprop=\"description\" ><p>Two starting situations &#8211; many opportunities<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class='av-section-color-overlay' style='opacity: 0.2; background-color: #000000; '><\/div><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12042'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-mnlxvm-63122bfccf1932f4f4901ed4b3aa3e50 av_one_full  avia-builder-el-1  el_after_av_fullscreen  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-mejtwvyd-0500c5e53eb6550a749b48446eddb0a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Entering the world of e-commerce is an exciting step for many companies and founders &#8211; with great potential, but also many unanswered questions. Regardless of whether you are already selling a successful product in bricks-and-mortar retail or want to start directly online with a new idea: Digital sales opens up new markets, direct customer relationships and flexible scaling options.<\/p>\n<p>But how do you get started right? We give you some tips and tricks to help your business celebrate success online.<\/p>\n<h3><strong>Initial situation 1: You have an existing product and want to sell it online<\/strong><\/h3>\n<p>If you are already successfully selling a product in retail stores or via intermediaries, e-commerce offers you the opportunity to get in touch with your end customers directly. This brings benefits such as higher margins, more control over the brand and direct access to customer feedback.<\/p>\n<h4>Concrete tips:<\/h4>\n<ul>\n<li><strong>Target group analysis<\/strong>: Use tools such as Google Trends or AnswerThePublic to find out what your customers are looking for online.<\/li>\n<li><strong>Competitor analysis<\/strong>: Use <strong>Google search operators<\/strong> (e.g. <code>site:amazon.de \"Produktname\"<\/code>) to find specific information about competitors.<\/li>\n<li><strong>Store systems<\/strong>: Check platforms such as Shopify, Shopware or WooCommerce &#8211; depending on your budget and technical affinity.<\/li>\n<li><strong>Logistics &amp; shipping<\/strong>: Clarify at an early stage whether you want to ship yourself or work with <a href=\"https:\/\/www.ideal-group.de\/leistung\/ecommerce-fulfillment\/\">Fulfillment<\/a> service providers.<\/li>\n<li><strong>Legal<\/strong>: Pay attention to GDPR-compliant data protection declarations, revocation notices and general terms and conditions.<\/li>\n<li><strong>Marketing<\/strong>: Start with targeted content marketing, search engine optimization (SEO) and paid ads (SEA).<\/li>\n<li><strong>Analysis &amp; optimization<\/strong>: Tools such as <strong>Matomo<\/strong> or <strong>Google Analytics<\/strong> help you to understand the behaviour of your website visitors and increase your conversion.<\/li>\n<\/ul>\n<h3><strong>Initial situation 2: You have a new product and want to start directly online<\/strong><\/h3>\n<p>Start-ups and product developers often face the challenge of becoming visible without an existing infrastructure. Online retail offers enormous opportunities here &#8211; provided you take a strategic approach.<\/p>\n<h4>Concrete tips:<\/h4>\n<ul>\n<li><strong>Idea validation<\/strong>: Use university networks, start-up centers or programs such as EXIST to test and further develop your idea.<\/li>\n<li><strong>Prototyping &amp; feedback<\/strong>: Work with design thinking approaches or have the first product samples evaluated by potential customers.<\/li>\n<li><strong>Funding<\/strong>: Consider business angels, crowdfunding or funding programs. Platforms such as FunderNation or Seedmatch can help.<\/li>\n<li><strong>Market entry strategy<\/strong>: Define your target group, positioning and the appropriate sales channel &#8211; whether your own store, marketplace or social commerce.<\/li>\n<li><strong>Marketplace listing<\/strong>: Use platforms such as Amazon, Kaufland.de, Etsy or Otto.de to increase your reach and tap into new target groups. You can also start on smaller platforms such as ManoMano to position your products with the right buyers on specialized marketplaces and benefit from lower returns.<\/li>\n<li><strong>Technical implementation<\/strong>: Tools such as Canva, Mailchimp, Meta Ads Manager or Google Tag Manager help to build and optimize your online presence.<\/li>\n<\/ul>\n<h3><strong>General recommendations for both scenarios<\/strong><\/h3>\n<ul>\n<li><strong>Start with a clear plan<\/strong>: define your goals, target groups, channels and resources.<\/li>\n<li><strong>Use external expertise<\/strong>: workshops with e-commerce professionals, cooperation with universities or consulting agencies can help you avoid typical mistakes.<\/li>\n<li><strong>Think long-term<\/strong>: e-commerce is not a sprint, but a marathon. Scaling, automation and customer loyalty are crucial for sustainable success.<\/li>\n<\/ul>\n<h3><strong>IDEAL GROUP &#8211; Your partner for successful e-commerce<\/strong><\/h3>\n<p>If you don&#8217;t want to take care of all the details yourself &#8211; from store setup and shipping to customer service and payment processing &#8211; then the <strong>IDEAL GROUP<\/strong> is your perfect partner.<\/p>\n<p>With our <strong>&#8220;<a href=\"https:\/\/www.ideal-group.de\/en\/services\/merchant-of-record\/\">E-Commerce as a Service<\/a>&#8220;<\/strong> service, we take over for you:<\/p>\n<ul>\n<li>Store creation and product presentation<\/li>\n<li>Warehousing and shipping<\/li>\n<li>Customer service and returns management<\/li>\n<li>Invoicing and payment processing<\/li>\n<li>Marketplace listing (e.g. Amazon, Kaufland.de)<\/li>\n<li>Online Marketing and Performance Optimization<\/li>\n<\/ul>\n<p><strong>You place your goods in our yard &#8211; we take care of the rest.<\/strong><\/p>\n<p><strong>Contact us now for a no-obligation initial consultation or workshop appointment. Together we can shape your e-commerce future. <\/strong><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-17iuozm-dab402d9508c66f2c87ca2a368329bcc av_one_full  avia-builder-el-3  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-o5b8n6-6642d56c27fcb8913eb54ff24ac95779 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>More interesting articles<\/h2>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-20689 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.ideal-group.de\/en\/ideal-group-stackit-partnership\/' data-rel='slide-1' class='slide-image' title='IDEAL GROUP &#038; STACKIT Partnership'><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-300x300.jpg\" class=\"wp-image-20693 avia-img-lazy-loading-not-20693 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-300x300.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-1030x1030.jpg 1030w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-80x80.jpg 80w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-36x36.jpg 36w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: IDEAL GROUP &amp; STACKIT Partnership\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.ideal-group.de\/en\/ideal-group-stackit-partnership\/' title='IDEAL GROUP &#038; STACKIT Partnership'>IDEAL GROUP &#038; STACKIT Partnership<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nils Wrede Wrede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-08-20T12:40:35+02:00\" >2026-07-24 12:37:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-28 13:06:38<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>IDEAL GROUP &#038; STACKIT Partnership<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-20015 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.ideal-group.de\/en\/universal-commerce-protocol-ai-shopping-is-coming\/' data-rel='slide-1' class='slide-image' title='Universal Commerce Protocol: AI shopping is coming'><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-300x300.jpg\" class=\"wp-image-20020 avia-img-lazy-loading-not-20020 attachment-medium size-medium wp-post-image\" alt=\"Universal Commerce Protocol AI ready shopping - IDEAL GROUP\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-300x300.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-1030x1030.jpg 1030w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-80x80.jpg 80w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-36x36.jpg 36w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Universal Commerce Protocol: AI shopping is coming\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.ideal-group.de\/en\/universal-commerce-protocol-ai-shopping-is-coming\/' title='Universal Commerce Protocol: AI shopping is coming'>Universal Commerce Protocol: AI shopping is coming<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-06-05T11:47:35+02:00\" >5. June 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\r\n\r\n\r\n\r\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nils Wrede Wrede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-08-20T12:40:35+02:00\" >2026-06-05 11:47:35<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-01 13:53:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Universal Commerce Protocol: AI shopping is coming<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-20673 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.ideal-group.de\/en\/sell-merchandise-online\/' data-rel='slide-1' class='slide-image' title='Sell Merchandise Online'><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-300x300.jpg\" class=\"wp-image-20670 avia-img-lazy-loading-not-20670 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-300x300.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-1030x1030.jpg 1030w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-80x80.jpg 80w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-36x36.jpg 36w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Sell Merchandise Online\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.ideal-group.de\/en\/sell-merchandise-online\/' title='Sell Merchandise Online'>Sell Merchandise Online<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-02-03T14:41:00+01:00\" >3. February 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\n\n\n\n\n\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nils Wrede Wrede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-08-20T12:40:35+02:00\" >2026-02-03 14:41:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-28 13:00:58<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Sell Merchandise Online<\/span><\/span><\/span><\/article><\/div><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":12152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts\/12042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/comments?post=12042"}],"version-history":[{"count":1,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts\/12042\/revisions"}],"predecessor-version":[{"id":20332,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts\/12042\/revisions\/20332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/media\/12152"}],"wp:attachment":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/media?parent=12042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/categories?post=12042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/tags?post=12042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}