{"id":12045,"date":"2025-07-15T09:06:38","date_gmt":"2025-07-15T07:06:38","guid":{"rendered":"https:\/\/www.ideal-group.de\/tiktok-shop-is-growing-and-we-provide-the-power-in-the-background\/"},"modified":"2026-07-07T10:12:31","modified_gmt":"2026-07-07T08:12:31","slug":"tiktok-shop-is-growing-and-we-provide-the-power-in-the-background","status":"publish","type":"post","link":"https:\/\/www.ideal-group.de\/en\/tiktok-shop-is-growing-and-we-provide-the-power-in-the-background\/","title":{"rendered":"TikTok Shop is growing &#8211; and we provide the power in the background"},"content":{"rendered":"<div   class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  container_wrap fullsize'  ><div  class='avia-slideshow av-mdr3tg0m-2036bd238f3b3db51ccddabb71f0daaa avia-slideshow-1536x1536 av_fullscreen avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:true,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0,&quot;slide_height&quot;:&quot;100&quot;,&quot;image_attachment&quot;:&quot;&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 58.984375%;'><li style='background-position:center center;' data-img-url='https:\/\/www.ideal-group.de\/wp-content\/uploads\/2025\/07\/stylish-trendy-woman-recording-dance-video-for-soc-2024-11-26-11-17-39-utc.jpg' class='avia-slideshow-slide av-mdr3tg0m-2036bd238f3b3db51ccddabb71f0daaa__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-section-color-overlay' style='opacity: 0.3; background-color: #000000; '><\/div><\/div><\/li><\/ul><div class='av-slideshow-caption av-mdr3tg0m-2036bd238f3b3db51ccddabb71f0daaa__0 caption_fullwidth caption_bottom'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h1 class='avia-caption-title '  itemprop=\"name\" >TikTok Shop key figures<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12045'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4ptgkr-4620a40ce24ccaaa78d7f0fbb1cdef75 av_two_third  avia-builder-el-1  el_after_av_fullscreen  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-md4bwocq-7dc6d0bed8dc12f4b181f56c32363eda '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>TikTok has long been more than just entertainment &#8211; it is a place where millions of people discover new products every day and store directly. According to a <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/tiktok-shop-is-where-shoppers-come-to-discover\" target=\"_blank\" rel=\"noopener\">press release<\/a> from TikTok, the current figures are impressive: with over <strong>70 million products in more than 750 categories<\/strong>, the TikTok store has become a real e-commerce giant. Particularly popular: fashion, beauty, health, sport and electronics.<\/p>\n<p>What makes TikTok Shop so special? <strong>Discovery e-commerce<\/strong>: users discover products via creative videos, live streams and real recommendations &#8211; without any targeted search. According to a recent study, <strong>83% of shoppers<\/strong> have discovered <strong>a new product<\/strong> and <strong>70% a new brand<\/strong> via TikTok. And: <strong>76% have bought something via a livestream in the last year<\/strong>. This is shopping the way it works today.<\/p>\n<h3><strong>The IDEAL GROUP is the right partner for this<\/strong><\/h3>\n<p>With over <strong>53,000 m\u00b2 of warehouse space in Heilbronn<\/strong> and our smart <strong>headless commerce platform <a href=\"https:\/\/www.ideal-group.de\/en\/services\/ideal-360-software\/\">IDEAL 360<\/a><\/strong>, which is funded by the German Federal Ministry of Education and Research, we offer a fully automated connection to TikTok Shop. This means<\/p>\n<ul>\n<li><strong>Seamless integration<\/strong> into existing systems (ERP, stores, CRM)<\/li>\n<li><strong>Automated order processing<\/strong> &#8211; from click to dispatch<\/li>\n<li><strong>Scalable logistics solutions<\/strong> for small brands to large players<\/li>\n<\/ul>\n<p>Whether you&#8217;re a start-up or an established brand &#8211; with us, TikTok Shop becomes a real growth driver. Because while you focus on content, community and conversion, we take care of the rest.<\/p>\n<p><strong>TikTok Shop + IDEAL 360 = e-commerce that inspires.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9117\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2022\/08\/IDEAL-360-Screens-Mock-Up-Mac-300x222.jpg\" alt=\"\" width=\"300\" height=\"222\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2022\/08\/IDEAL-360-Screens-Mock-Up-Mac-300x222.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2022\/08\/IDEAL-360-Screens-Mock-Up-Mac-1030x763.jpg 1030w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2022\/08\/IDEAL-360-Screens-Mock-Up-Mac.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div><\/section><\/div><div  class='flex_column av-26g2d7-937c52bd5a679296a15b104e0086ec2f av_one_full  avia-builder-el-3  el_after_av_two_third  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mdrehwz7-bee5c132aa8a1693c3b7591a96b1fa44 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>More interesting articles<\/h2>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-20689 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/www.ideal-group.de\/en\/ideal-group-stackit-partnership\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"IDEAL GROUP &#038; STACKIT Partnership\"><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-300x300.jpg\" class=\"wp-image-20693 avia-img-lazy-loading-not-20693 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-300x300.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-1030x1030.jpg 1030w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-80x80.jpg 80w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership-36x36.jpg 36w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: IDEAL GROUP &amp; STACKIT Partnership\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/www.ideal-group.de\/en\/ideal-group-stackit-partnership\/\" title=\"IDEAL GROUP &#038; STACKIT Partnership\">IDEAL GROUP &#038; STACKIT Partnership<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/07\/Stackit-IDEAL-GROUP-Partnership.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nils Wrede Wrede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-07-15T09:06:38+02:00\" >2026-07-24 12:37:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-28 13:06:38<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>IDEAL GROUP &#038; STACKIT Partnership<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-20015 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/www.ideal-group.de\/en\/universal-commerce-protocol-ai-shopping-is-coming\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Universal Commerce Protocol: AI shopping is coming\"><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-300x300.jpg\" class=\"wp-image-20020 avia-img-lazy-loading-not-20020 attachment-medium size-medium wp-post-image\" alt=\"Universal Commerce Protocol AI ready shopping - IDEAL GROUP\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-300x300.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-1030x1030.jpg 1030w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-80x80.jpg 80w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP-36x36.jpg 36w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Universal Commerce Protocol: AI shopping is coming\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/www.ideal-group.de\/en\/universal-commerce-protocol-ai-shopping-is-coming\/\" title=\"Universal Commerce Protocol: AI shopping is coming\">Universal Commerce Protocol: AI shopping is coming<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-06-05T11:47:35+02:00\" >5. June 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\r\n\r\n\r\n\r\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/06\/Universal-Commerce-Protocol-AI-ready-shopping-IDEAL-GROUP.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nils Wrede Wrede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-07-15T09:06:38+02:00\" >2026-06-05 11:47:35<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-01 13:53:36<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Universal Commerce Protocol: AI shopping is coming<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-20673 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href=\"https:\/\/www.ideal-group.de\/en\/sell-merchandise-online\/\" data-rel=\"slide-1\" class=\"slide-image\" title=\"Sell Merchandise Online\"><img decoding=\"async\" fetchpriority=\"high\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-300x300.jpg\" class=\"wp-image-20670 avia-img-lazy-loading-not-20670 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-300x300.jpg 300w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-1030x1030.jpg 1030w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-80x80.jpg 80w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail-36x36.jpg 36w, https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\"><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Sell Merchandise Online\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/www.ideal-group.de\/en\/sell-merchandise-online\/\" title=\"Sell Merchandise Online\">Sell Merchandise Online<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-02-03T14:41:00+01:00\" >3. February 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\n\n\n\n\n\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/uploads\/2026\/02\/Merchandise-online-verkaufen-Thumbnail.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1200<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Nils Wrede Wrede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.ideal-group.de\/wp-content\/themes\/idealgroup-child\/img\/logo_SVG.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Nils Wrede Wrede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-07-15T09:06:38+02:00\" >2026-02-03 14:41:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-28 13:00:58<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Sell Merchandise Online<\/span><\/span><\/span><\/article><\/div><\/div><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":12146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts\/12045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/comments?post=12045"}],"version-history":[{"count":1,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts\/12045\/revisions"}],"predecessor-version":[{"id":20356,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/posts\/12045\/revisions\/20356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/media\/12146"}],"wp:attachment":[{"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/media?parent=12045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/categories?post=12045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideal-group.de\/en\/wp-json\/wp\/v2\/tags?post=12045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}