End customer business without complexity – with full control

Many medium-sized companies want to sell their products directly to end customers without having to deal with the intricate requirements of e-commerce. Shop creation, invoicing, payment processing, returns, customer service, accounting—all of this ties up resources and requires special expertise.

With “E-Commerce as a Service,” the IDEAL GROUP offers a solution that takes care of all operational tasks—while giving small and medium-sized businesses full control and transparency.

The single-vendor model: It couldn’t be simpler

The core of our service is the single-vendor model:

• The small business owner receives a consolidated monthly payment of all income.
• There is only one invoice – from IDEAL GROUP.
• No additional contracts, no complex accounting, no new structures.

This keeps the effort involved to a minimum and allows the company to concentrate fully on its core business—product development, brand management, and strategic decisions.

What does IDEAL GROUP do?

We take care of all aspects of digital direct sales:

• Online shop creation (including design, checkout, mobile optimization)
• Listing on over 200 European marketplaces (Amazon, Otto, Kaufland, and many more)
• Invoicing & payment processing (including dunning, debt collection)
• Returns management with warehouse logistics in Heilbronn, Germany
• Multilingual customer service for end customers
• Accounting & Accounts Receivable Management
• Technical integration via the in-house headless commerce platform IDEAL360

IDEAL360: Real-time transparency for decision-makers

With IDEAL360, companies maintain an overview at all times:

• Live dashboards showing inventory, sales, orders, and returns
• Channel-specific evaluations: Which products perform best where?
• Management of price promotions, product data, and campaigns
• Interfaces to ERP, CRM, and other systems

This allows decision-makers to take targeted control without having to worry about day-to-day business.

Legal certainty included: IDEAL GROUP as merchant of record

As the merchant of record, IDEAL GROUP acts as the legal entity vis-à-vis the end customer—including legal notice, warranty, and tax liability. This means:

• No legal risk for you in end customer business
• No hassle with sales tax ID, marketplace registration, or consumer protection
• Full compliance with EU law, GDPR, and product liability

The company remains the owner of the brand and products—we take over operational responsibility.

Für wen ist das Modell geeignet?

Who is this model suitable for?

• Manufacturers who want to sell directly without their own infrastructure
• B2B companies that want to tap into new target groups
• Brands that want to scale internationally
• Companies that want to focus on product and strategy—not on operational details

With over 30 years of experience and more than 200 active customers from a wide range of industries—from start-ups to large corporations—IDEAL GROUP offers the expertise and infrastructure necessary for sustainable success in digital commerce.

E-commerce without complexity – with full control

With “E-Commerce as a Service” and the single-vendor model, IDEAL GROUP offers medium-sized companies a simple, secure, and scalable solution for getting started or expanding in digital direct sales. You remain in control—we take care of the implementation.