As a Merchant of Record (MoR), we assume complete legal and commercial responsibility for your online sales. You concentrate on your core business – we take care of the entire process, invoicing, tax obligations, payment processing, logistics, customer service, online shop creation and support, marketplace listing, marketing, and returns processing.
We are your outsourced e-commerce department. Success in e-commerce has never been easier.
We act as the official seller to your end customers. This means that we take care of sales tax obligations in every country, ensure compliance with local regulations, and issue legally compliant invoices. Refunds, chargebacks, and currency conversions are also in safe hands with us.
With our MoR solution, you can offer your products on international marketplaces, platforms, and in your own shop—without having to worry about tax registration or legal pitfalls. We give you access to new markets without you having to set up your own legal structures.
IDEAL GROUP is the only provider in Europe offering a truly end-to-end e-commerce solution — all from a single source. From shop creation and maintenance, payment processing, accounting, and marketing to logistics, warehousing (with over 54,000 m² of storage space), and returns management, we cover every aspect of the e-commerce value chain. As a Merchant of Record, we don’t just handle transactions — we take full operational responsibility, making us the perfect partner for brands selling physical products across Europe and beyond.
You are selling physical products and looking for a Merchant of Record? IDEAL GROUP is the perfect partner for your needs!
Whether digital products, physical goods, or subscription-based models—we offer you a scalable infrastructure that keeps pace with your growth. Our systems are fully integrated with leading shop systems such as Shopify, WooCommerce, Shopware, Oxid or Magento.
On request, we can also take care of maintaining your product data, connecting to over 200 marketplaces as well as the ongoing optimization of your listings.
Thanks to our IDEAL 360 headless commerce platform, which is recognized as an innovative research project, we ensure smooth processes and maximum efficiency. We seamlessly connect your systems to the shop system and automatically place orders for the necessary goods on your behalf. With modern warehousing systems and over 600 employees, we ensure that your products reach your customers quickly and safely. No delays, no mistakes – just perfect processes.
Keep track of your sales at all times with our Business Intelligence Dashboard. Our dashboard provides you with real-time insights into all key metrics, enabling you to make informed decisions. You always know exactly what is going on in your business.
Our service ensures fast delivery times and easy returns processing. Your customers will appreciate the smooth service and will be hap
What is a Merchant of Record?
Our Merchant of Record service involves the complete takeover and processing of your e-commerce business as a seller to the end customer. We take over the complete processing of the e-commerce business for you in the 1 vendor model. You provide us with the goods, we take care of the rest. E-commerce couldn’t be simpler.
What are the advantages of Merchant of Record?
You don’t have to change your processes or introduce new tools and processes and can start your e-commerce business with ease. We handle the entire e-commerce business for you. From store creation, support, marketing, order processing, payment processing, marketplace listing, shipping, returns, customer service to accounts receivable, we handle all areas of e-commerce. However, you always have control over all areas of the e-commerce business and receive complete transparency via our IDEAL 360 headless commerce platform. You provide us with the goods, we take care of the rest.
What do I need to bring with me to use Merchant of Record?
Nothing, regardless of whether you are a start-up, a medium-sized company or a group. We integrate our services seamlessly into your processes and ensure automated workflows. You place the goods in our yard, we take care of the rest.
Can I use Merchant of Record without my own online store?
Yes, our service can also be used for supplying retail chains, listing on marketplaces or for opening a new online store. With our 360° headless commerce platform IDEAL 360, we integrate a wide variety of marketplaces, stores, tools and portals automatically in one environment.
Do I retain control over the online store, marketplaces and marketing measures?
Yes, you are in complete control of all areas of the e-commerce business at all times. You determine all measures as well as the entire sales price determination. We act as an outsourced e-commerce department for you and are visible and responsible to the end customer in the imprint.
Who is the Merchant of Record Service suitable for?
For everyone who wants to be successful in e-commerce. Whether you are a group, SME, start-up, artist or company with the desire to sell in the EU. We offer you the easiest way into profitable e-commerce business with the complete handling of your online shopping business.
How long should I allow before I can sell online via the Merchant of Record service?
Normally, we are ready to start selling your products online after 6 weeks.
Which countries can I sell to via the Merchant of Record Service?
We ship your products throughout the EU. Other countries can be realized individually.
Do I have to hand over all services to Merchant of Record?
No, you do not have to book all services through us. It is only necessary that the online store, the marketplaces (if available), the warehouse, shipping, returns and payment processing are handled by us. All other services such as marketing, customer service, procurement, etc. can continue to be provided entirely by you or other partners.
Which products can I sell via Merchant of Record?
We offer the option of distributing almost all products via our Merchant of Record service. With 54,000 m² of storage space in Germany, we offer you enough space to store and ship your products.
When will I receive the income via the Merchant of Record Service?
You receive the sales generated online on a monthly basis.
How does shipping to the buyers work?
Your products are shipped to the buyers via our shipping service providers in accordance with your instructions. You run a concession warehouse in our areas here, where the products are automatically purchased from your warehouse at the time of ordering and are packed, prepared and shipped by us. You simply deliver the goods to our warehouse and we take care of the rest.
How does the returns process work?
Returns are also processed by us. These are checked according to your requirements and then stored again or sent for recycling. Refunds are also processed via our service.
How does accounting work?
Our merchant of record service includes accounts receivable accounting by our in-house experts. Invoice reconciliation, payment processing, OSS registration, refunds and dunning procedures are handled in full by our service. We also provide customer support for any queries regarding payments and invoices.
How does reporting work?
Our innovative 360° headless commerce solution IDEAL 360 provides you with comprehensive evaluations, live data and key figures at all times. You are informed at all times about the current order situation, orders, shipping details, customer inquiries
Service Revenues in 2024
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Year of Foundation
The IDEAL GROUP delivers our products quickly and reliably to our customers. For us, this means less effort and more energy for what really matters.
Mario May – Head of Logistics, Planning & Purchasing
For us, a flexible and reliable fulfillment partner is crucial. In IDEAL GROUP, we have found a team that not only shares our standards of quality, speed, and service, but also truly lives them every day. The collaboration is straightforward, communication channels are short, and we know that our products are in good hands.
Jonathan Kaiser – Systems and Processes Manager
With IDEAL GROUP, our fulfillment runs smoothly—from warehousing and shipping to returns. This allows us to focus fully on new collections, content, and our community, while our customers receive their Gym Aesthetics orders quickly and reliably.
Ellen Dang – E-Commerce Manager
It is very important to us that our products reach the community quickly and reliably. In IDEAL GROUP, we have found a fulfillment partner that stores, packs, and ships our sportswear and accessories with great care and speed—freeing us up to focus on content, branding, and new ideas.
Daniel Henninger – Managing Director
With IDEAL GROUP, our fulfillment runs smoothly. They take care of everything—from shipping to our customers to returns processing. For us, that means less stress and more time for what we do best—offering great tea. The collaboration is straightforward and reliable—exactly what you want in a partner.
Antje Weinl – Global Senior Manager Digital Commerce
JAXX ROADHOUSE stands for uncompromising quality and appealing design—and in IDEAL GROUP, we have found an e-commerce partner that shares this commitment. As our merchant of record, IDEAL GROUP handles all aspects of e-commerce management for us—efficiently, reliably, and with a genuine understanding of our brand. This ensures that our products end up exactly where they belong: in the kitchens of passionate cooks.
Jöran F. Treppschuh – Managing Director
Our collaboration with IDEAL GROUP on the Rainbow Wool project has been a resounding success. Together with Hmmh and our team at Serviceplan, we have implemented an initiative that not only sends a strong social message, but also works perfectly in our day-to-day business.
The IDEAL GROUP has played an important role in this: from maintaining and optimizing the website to complete order processing, returns management, and customer service to warehousing, accounting, and shipping. This comprehensive support has allowed us to focus fully on the creative and communicative side of the project, knowing that all operational processes are in good hands.
Nadia Leytes – Client Strategy Director Serviceplan Group Germany
With the IDEAL GROUP, we have found a fulfillment partner that shares our high standards of quality and reliability. Our innovative irrigation systems—from Plug&Rain® to complex garden solutions—are in good hands with the IDEAL GROUP. Storage, shipping, and logistics run smoothly, quickly, and with a focus on the customer. For us, this is a real win.
Tobias Adam – CEO DVS Beregnung GmbH
Andre Wagemann
CEO IDEAL Alpha
Nils Wrede
Marketing & Sales
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Our extensive experience in fulfillment and e-commerce, complemented by our IDEAL 360 digital hub, makes us the perfect general contractor for your online business.
We offer all services related to online sales, including the entire value chain from purchasing to payment processing and receivables management.
We are young and cutting-edge, flexible like a start-up, yet experienced, reliable, and scalable thanks to nearly 30 years of e-commerce experience in the market. Our specialists accompany you every step of the way to achieve the best possible results. When will you get started?
