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On- and off-channel marketingfrom channel selection to implementation

Careful selection of the right marketing channels is crucial for you and your company. We distinguish between on- and off-channel marketing.

On-channel marketing is the marketing of your products or services on the platforms you use, such as your own website or social media. Off-channel marketing, on the other hand, is marketing outside of these platforms, such as through print advertising or TV commercials.

An important part of your marketing strategy is to carefully consider the balance between on- and off-channel marketing and find the right balance. A thorough analysis of the market environment and competitors is essential here.

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Direct connection to

Marketing Channels & Campaigns from one source.

From the choice of suitable marketing channels to the implementation of the advertising campaign – we flexibly adapt our services to your requirements.

Dashboard
Facebook
Audience Skizzierung

Content and elements of your on- and off-channel marketing

  • Target group analysis and segmentation

  • Market research and competitive analysis

  • Development of a clear brand positioning

  • Creation of memorable and easily understandable messages

  • Selection and use of suitable advertising media

  • Integration of on- and off-channel measures

  • Measurement and optimization of marketing performance

  • Adaptation of the marketing strategy to changing market conditions

Joint growth for your company

We are personally here for you! Talk to us directly.

Andre Wagemann Geschäftsführer IDEAL Alpha

Andre Wagemann
Managing Director IDEAL Alpha

T +49 30 208 47 855
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Smart thought through Marketing & PR: further services

Dashboard
Marketing Strategy
Performance Marketing
Influencer & Social Media
Brand Collaborations
Event Marketing
Digital Printing
Lettershop

Are you interested in on- and off-channel marketing by IDEAL GROUP?

We are looking forward to your exciting inquiry. Within 48 hours we will get back to you.

Or call us at
T +49 7131 39069 222


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