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  • How Turkish Companies Can Easily Enter the European Market with Our Merchant of Record Service

Expanding your business into Europe can be a game-changer. With over 450 million consumers and a strong demand for quality products, the European market offers incredible growth opportunities. However, entering this market comes with challenges: complex tax regulations, compliance requirements, payment processing, and local legal frameworks.

This is where IDEAL GROUP’s Merchant of Record (MoR) service becomes your strategic advantage.

What is a Merchant of Record and Why Do You Need It?

A Merchant of Record acts as the official seller for your products in the target market. This means we handle all the legal, financial, and administrative responsibilities on your behalf, including:

  • Tax & VAT Compliance: We manage VAT registration, reporting, and payments across EU countries.
  • Payment Processing: Accept local payment methods and currencies without setting up multiple accounts.
  • Regulatory Compliance: Stay fully compliant with EU consumer protection laws and e-commerce regulations.
  • Risk Management: We take on the liability for chargebacks, refunds, and fraud prevention.

With IDEAL GROUP as your MoR, you can focus on growing your brand and sales, while we handle the complexity.

Why Turkish Companies Choose IDEAL GROUP

  • Fast Market Entry: No need to establish a local entity or navigate complex bureaucracy.
  • Cost Efficiency: Avoid high setup costs and ongoing administrative overhead.
  • Local Expertise: Our team understands European regulations, payment systems, and consumer expectations.
  • End-to-End Support: From invoicing and tax handling to customer service and compliance.

How It Works – Simple Steps to Start Selling in Europe

  1. Onboarding: We review your business model and products to ensure compliance.
  2. Integration: Connect your e-commerce platform or sales channels with our MoR system.
  3. Go Live: Start selling in Europe under our legal and financial umbrella.
  4. Grow & Scale: Expand to multiple EU countries without additional complexity.
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payment processing

More than 250 payment methods, including accounting

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Warehousing & Fulfillment

Our modern 53,000 m² storage facilities enable efficient and scalable warehousing. We take care of order picking, packaging, and shipping—quickly, reliably, and in line with your brand.

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Customer service (email, telephone, chat)

Our trained service team looks after your customers on your behalf – competently, friendly, and solution-oriented across all relevant channels.

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Accounting

Experienced experts and automated processes for optimal accounting

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Performance marketing & campaign management

From Google Ads, Meta, influencers, PR, events, to TV placements: our partner agencies ALPHA POOL and rock&stars develop customized marketing campaigns for your company. Increase sales and strengthen your brand for sustainable success.

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Returns Management

We make returns customer-friendly and efficient – with clear processes, automated procedures, and transparent communication. Tailored precisely to your requirements.

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Onlineshop

We design, develop, and operate high-performance online shops based on leading systems such as Shopify, Shopware, WooCommerce, Oxid, Magento, or our own immersive shop system ShopSphere—tailored to your brand and target audience.

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Marketplace connection (Amazon, eBay, OTTO, etc.)

We bring your products to over 200 marketplaces – including product data maintenance, inventory reconciliation, price control, and performance optimization.

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Shipping logistics (domestic & international)

Whether in Germany, Europe, or worldwide, we ensure smooth shipping processes with all major shipping providers, including tracking, customs clearance, and shipping optimization.

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Amazon FBA

Supply warehouse for “Fulfillment by Amazon” (FBA)

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Technical interfaces & system integration

We seamlessly connect and automate your systems with ERP, CRM, payment providers, shipping service providers, and marketplaces—for maximum efficiency and transparency.

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Reporting & Business Intelligence

With custom dashboards and regular reports, you can keep an eye on all KPIs—from inventory turnover and conversion rates to return rates. All this is possible thanks to our headless commerce platform IDEAL 360, which is supported by the US Department of Education.

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consulting

We think ahead and support you: As your sparring partner, we assist you in further developing your e-commerce strategy and achieving international growth. Trust in our 30 years of expertise and organize an e-commerce workshop with us and innovation consultancy Studio Landschek.

FAQs

No. With our Merchant of Record service, you don’t need to establish a local entity. We act as your legal seller in Europe.

We register, collect, and remit VAT on your behalf, ensuring full compliance with EU tax laws.

Absolutely. Your customers will see your brand, while we manage the backend operations.

We handle all legal obligations for returns and refunds according to EU regulations.

In most cases, you can go live within a few weeks after onboarding and integration.

We support over 250 payment methods, including credit cards, SEPA direct debit, PayPal, and local options.

Yes. We process payments in local currencies and settle with you in your preferred currency.

We ensure your business meets all EU consumer protection and e-commerce regulations, including GDPR compliance.