The world of e-commerce is evolving rapidly—and with the introduction of the ChatGPT product feed, a whole new dimension of product presentation is opening up. With this feature, OpenAI has created an interface that allows product data to be provided directly in ChatGPT. This enables users to search for products in natural language and receive accurate, up-to-date information from your store.

ChatGPT Shopping has also been available in Germany since July 1, 2025. This gives online shops the opportunity to bring their products directly into the conversations of millions of users.

What is the ChatGPT product feed?

The ChatGPT product feed is a standardized interface that allows online stores to transmit their product data directly to ChatGPT. This enables customers to ask questions such as the following in a conversation with ChatGPT:

• “Show me sneakers under $100 in size 42.”
• “Which laptops with 16 GB RAM do you have on offer?”

ChatGPT does not access outdated data, but rather your current product catalog—including prices, availability, and variants.

Why is this important for your shop?

• More visibility: Your products appear directly in ChatGPT searches.
• Better user experience: Customers find what they are looking for faster—without complicated filters.
• Innovative sales channel: Seize the opportunity to become part of the new wave of conversational commerce.

How does integration work?

The integration is based on a standardized JSON feed containing the following information:

• product name
• Price
• Availability
• Variants (e.g., size, color)
• Product URL and images

The complete specification can be found here: OpenAI Commerce Feed Specs.

How does the IDEAL GROUP support you in this?

At IDEAL GROUP, we are already prepared and offer:

• Compatibility check: We check whether your current shop system feed is compatible.
• Conversion of existing shops: We adapt your data structure to the OpenAI specification.
• New development “ChatGPT ready”: We create new shops that are optimized for the ChatGPT product feed right from the start.

Our goal: Your shop is ready for the future of e-commerce.