Strong Group, strong appearance: Our new corporate design

IDEAL Pack GmbH has a new corporate design and along with it a new website – now als IDEAL GROUP.

Since the foundation of IDEAL Pack GmbH about 28 years ago, we have steadily developed: from 8 to over 600 employees from 1,400 to about 55,000sqm of warehouse space. At our core, we are still an owner-managed, medium-sized logistics service provider. However, our portfolio has grown considerably – to include marketing, payment and 360° services.

As a result, we want to appear on the market with the entire strength and performance of a modern group of companies. We are a firmly established player in our industry, we are the IDEAL GROUP!

Our previous logo has accompanied us wonderfully through the past 20 years. But: It is more than 20 years old. It comes from a different time – with different competitors, a different market environment, different customer demands. The time was ripe for a change.

Now we have created a corporate design that better reflects our brand with its wide range of services throughout the Group. It has the potential to strongly support our development in the coming years.
The new look as IDEAL GROUP is striking, modern and contemporary. It strengthens our presence on all channels, including digital ones. We are convinced that the new logo better represents the IDEAL GROUP identity and helps us to position ourselves even better as a serious brand in the future.
The development of the new logo goes hand in hand with the launch of our new website at It now finally offers a complete overview of our extensive range of services, from fulfillment to warehousing, from marketing to collections. It is modern, user-friendly and tailored to our customers’ needs. The website has been designed to comprehensively present our entire range of services and to underscore our position as a potent group of companies in the logistics industry.
These changes are geared towards upcoming, promising development steps in 2023 and beyond. We are convinced that the new corporate design and website will continue to lead us to success together with our great employees. This will also keep us a secure employer in the Heilbronn region!